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Insights from auditing
1,200+ electrician websites
Best Electrician Websites by City: Scottsdale and Jacksonville Lead at 66. Nashville Trails at 30.
We ranked 51 cities by electrician website quality. Scottsdale and Jacksonville score 66/100. Nashville scores 30. See the full city-by-city leaderboard.
Electricians Spending on Google Ads Score 64/100. Everyone Else: 40.
We audited 1,259 electrician websites. The 24% running Google Ads scored 64/100 — but not because ads helped. Here's why most ad spend gets wasted.
GBP Gets the Click. Your Website Loses the Job. Here's the Data.
84% of electrician websites can't convert GBP clicks into booked jobs. Average site score: 41/100. The data shows why GBP alone isn't enough.
You Have a 4.78-Star Rating. 76% of Electrician Websites Don't Show It.
76% of electrician websites hide their Google reviews. Sites that display them score 56 vs 43 — a 13-point gap costing real leads every month.
56% of Electricians Got Licensed — Then Forgot to Put It on Their Website
56% of electrician websites don't display a license number anywhere. Sites that show one score 54/100 vs 41 without — a 13-point gap that's costing real jobs every month.
62% Have No EV Charger Page, 63% No Generator Page
We audited 1,259 electrician websites. 62% have no EV charger page and 63% have no generator page — missing the highest-ticket services in residential electrical.
84% of Electrician Websites Have No Emergency Services Page
We audited 1,259 electrician websites and found 84% have no dedicated emergency page. That means $500+ emergency calls going to competitors every single week.
The 18-Point Gap: Electricians With Service Area Pages Score 59. Without: 41.
70% of electrician websites have no service area pages. Those that do score 59/100 — an 18-point gap, the largest single-feature difference in 1,200+ audits.
We Audited 1,200 Electrician Websites — These 5 Fixes Move the Needle Most
1,200+ electrician sites audited. Average score: 41/100. These 5 fixes account for the widest score gaps — from a 5-minute code change to a 2-week SEO project.
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