Blog

Insights from auditing
1,200+ electrician websites

Your Phone Number Isn't Clickable and Your Mobile Site Is Broken — The 20-Point Score Gap

Your Phone Number Isn't Clickable and Your Mobile Site Is Broken — The 20-Point Score Gap

29% of electrician websites have non-clickable phone numbers. Our audit of 1,200+ sites found a 20-point score gap between sites with click-to-call and those without.

· 11 min read
60% of Electrician Websites Trigger Chrome's 'Not Secure' Warning — Before the Homepage Loads

60% of Electrician Websites Trigger Chrome's 'Not Secure' Warning — Before the Homepage Loads

60% of electrician websites lack HTTPS. Chrome flags them 'Not Secure' before the homepage loads — a trust killer for a trade that enters homes to handle live wires.

· 12 min read
Your Electrician Website Goes Dark at 6 PM

Your Electrician Website Goes Dark at 6 PM

64% of electrician websites can't capture a single lead after hours. That 16-point score gap is costing you an estimated $38,400/year in missed emergency calls.

· 10 min read
Your Electrician Website Gets Traffic but No Calls — The Conversion Gap Explained

Your Electrician Website Gets Traffic but No Calls — The Conversion Gap Explained

84% of electrician websites have no booking system. Our audit of 1,200+ sites found 5 conversion gaps costing 12-20 points each — and they stack.

· 12 min read
The Perfect Electrician Homepage: What Top-Scoring Sites Do Differently

The Perfect Electrician Homepage: What Top-Scoring Sites Do Differently

Only 1.9% of electrician websites score above 80. We broke down the 7 elements every top-scoring homepage shares — and the patterns that keep the rest stuck at 41.

· 12 min read
Only 1.9% of Electrician Websites Score Above 80 — We Audited 1,200 to Find Out Why

Only 1.9% of Electrician Websites Score Above 80 — We Audited 1,200 to Find Out Why

We audited 1,200+ electrician websites across 9 states and 51 cities. Average score: 41/100. Only 1.9% clear 80. Here's what the top sites do differently.

· 14 min read
What Your Electrician About Page Should Actually Say (With Examples From Top Sites)

What Your Electrician About Page Should Actually Say (With Examples From Top Sites)

89% of electrician about pages are under 100 words. Top scorers average 400+ words with credentials, bios, and licensing. Here's what to write and what to skip.

· 11 min read
53% of Electrician Websites Have No Contact Form — The Cheapest Lead Capture Tool

53% of Electrician Websites Have No Contact Form — The Cheapest Lead Capture Tool

53% of electrician websites have no contact form. Sites with SSL, a form, and a CTA score 55 vs 43 — a 12-point gap from one free addition.

· 10 min read

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