Bewley Electric

Google can't understand the business type, service area, or hours from the code.

No meta description — Google picks random text from the page for search results.

No blog = no long-tail SEO. Competitors writing "How much does electrical cost in McKinney?" capture searches this site never will.

Displaying a business license number builds trust with homeowners. Not showing it makes the business look less legitimate than competitors who display theirs.

No certifications or industry affiliations visible. Trust badges are instant credibility.

No discounts or offers visible. Competitors with promotions convert 2-3x better.

No GA4, no GTM — the business is flying blind.

Older homes with outdated wiring are a huge market. Rewiring jobs are $4,000-$15,000+. Homeowners actively searching for "rewiring company McKinney" won't find this business.

Ceiling fan installs are a high-volume, low-ticket entry point ($150-$350). These customers become repeat clients for bigger electrical work. Easy page to rank for.

Outlet and switch work is the bread-and-butter of residential electrical. Dead outlets and GFCI issues are top searches. Missing this basic page signals incomplete service offering.

Lightning strikes and power surges damage expensive electronics. Whole-home surge protectors ($300-$600 installed) are an easy upsell with every panel job. Dedicated page captures safety-conscious homeowners.

Commercial work (offices, retail, restaurants) means recurring contracts and higher ticket values. A dedicated page captures "commercial electrician McKinney" searches and builds B2B pipeline.

Residential solar is booming. Electricians handle panel upgrades, inverter connections, and net metering. A solar electrical page captures homeowners already spending $15K-$30K on solar — easy $2K-$5K add-on work.

Landscape lighting is a premium aesthetic service ($2,000-$8,000+ per project). Homeowners search "outdoor lighting installer McKinney" separately from general electrical. Missing this page loses high-margin design-build projects.

Knob & tube rewiring is a safety-critical, high-ticket service ($8,000-$20,000+). Insurance companies often refuse coverage for homes with K&T wiring. A dedicated page captures homeowners forced to rewire — they're highly motivated buyers.

1960s-70s homes with aluminum wiring are fire hazards. Insurance companies require remediation. Dedicated page captures urgent, safety-motivated buyers paying $3,000-$8,000+ for pigtailing or full replacement.

Tripping breakers are one of the most-searched electrical problems. Federal Pacific and Zinsco panel replacements are safety-critical. A dedicated page captures these urgent, high-intent searches.

Manufacturer certifications (Generac, Tesla, Lutron, etc.) are powerful trust signals. They differentiate from generic competitors and justify premium pricing. Customers specifically search for "Generac dealer McKinney".

Electrical work is safety-critical. A clear warranty page builds trust and reduces purchase anxiety. Competitors advertising "lifetime warranty on workmanship" win jobs over those who don't mention guarantees.

"$50 off panel upgrade" or "free safety inspection" offers convert browsers into callers. Competitors with visible promotions close 2-3x more leads from search.

Panel upgrades, rewiring projects, and landscape lighting are visual services. Before/after photos showcase quality workmanship and justify pricing. Competitors with galleries convert 40%+ better.

Without call tracking, the business can't measure which marketing channels generate phone calls. For electricians where 70%+ of leads are phone calls, this is flying blind.

Electricians in McKinney with 100+ reviews dominate the local pack. 7 reviews signals a new or low-volume operation. A review generation system is critical.

Older homes with 100-amp service can't handle modern loads (EV chargers, heat pumps, home offices). Service upgrades are $2,000-$4,000 and frequently searched. This is low-hanging fruit.